Amy Horton is a very talented lifestyle photographer working in North Texas. She approached me to give her business a new identity and branding.

We tried a few different looks, and settled on this hand-lettered approach.

When handling an identity, it’s always important to consider all potential kinds of reproductions that the logo might be put through. I see a lot of brands developed with what looks like only a web presence considered. A good designer should consider the possibility that a logo might need to be printed… in full-color, or screen-printed on a t-shirt, or embossed or debossed into metal or leather.

That left us with a pretty big package of deliverables to cover all those bases, but in the end, the client got a very versatile brand.

Horton took the branding and ran with it to update her website on her own. I think she did a great job maintaining the identity we created. Check out her site at: www.amyhortonphotography.com